How to be successful online
When looking into the option of becoming self employed there is a lot to be considered.What industry are you going to go into?
What product or service are you going to offer?
Who are you going to market to?
How are you going to advertise?
From my ten plus years in sales and marketing I can help you answer these inevitable questions.
1. It is absolutely necessary that you choose and industry, product, and service that you yourself are passionate about! If you are not passionate about what you are doing, no one else will be either! Referrals are the BEST sale in the world no matter what your service or product is. A happy customer tells a friend. And when a friend tells you about something that they enjoy your natural instinct is to check it out for yourself. If someone you know and trust is telling you about it…it must be good!
So PASSION is the number 1 requirement for everyone!
2. You are going to want to market towards your target audience for your specific product or service. Notice I asked “Who are you going to market to?” and “How are you going to advertise?” as two seperate questions. That is because, despite popular belief, they are very different things and don’t allow anyone to tell you otherwise!
So after you have decided on industry, product, and service…it is crucial that you PROPERLY identify your target audience!
If you are selling radial tires you don’t want to focus on restaurant owners, or daycare centers.
While this example may seem extreme, it is very accurate, and I’m sure that you got the point!
3. As far as advertising, it is my experience, that nothing can compete with the Internet! However, this brings us back to number 2. The Internet has anyone and everyone on it. You do not want the majority of your traffic for your newest, greatest, energy drink coming from people that have heart conditions and caffeine allergies.
Once you have chosen industry, product, service, target audience, and lets say Internet as the advertising vehicle, the Internet has taken a serious turn on how people are using it, and you need to be aware of it! As well as trends to come.
Social marketing is a necessity in todays Internet marketing. As are SEO, and Web 2.0.
4. Above all else…SELF BRANDING IS A MUST!!! Regardless of the industry, product, service, audience, etc. People buy from people before they buy from stores, or websites.
For example, have you ever gone to a gas station where the prices were a cent or two higher, but you know the people there? You like them, they know and like you so you will by nature go to that gas station whenever possible. That principle is universal.
Odds are the employees there aren’t even aware of it, but they have branded themselves…not the corporation that owns the store where they are employed.
There are a multitude of so called “Guru’s” or “Mentorship” programs out there for the potential Home Based Business entrepreneur, but do your research! www.ibrandonline.com has an extensive ongoing training in all things marketing and sales.
Live trainings and support. A back office second to none!
While researching your options look at the quality of the website. The quality of material provided. Is this someone posting a quick copy and paste template to a free hosted go daddy domain? Or is it someone that has put their heart into what they are doing. Again..are THEY passionate about what they are doing?
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When looking into the option of becoming self employed there is a lot to be considered.
What industry are you going to go into?
What product or service are you going to offer?
Who are you going to market to?
How are you going to advertise?
From my ten plus years in sales and marketing I can help you answer these inevitable questions.
1. It is absolutely necessary that you choose and industry, product, and service that you yourself are passionate about! If you are not passionate about what you are doing, no one else will be either! Referrals are the BEST sale in the world no matter what your service or product is. A happy customer tells a friend. And when a friend tells you about something that they enjoy your natural instinct is to check it out for yourself. If someone you know and trust is telling you about it…it must be good!
So PASSION is the number 1 requirement for everyone!
2. You are going to want to market towards your target audience for your specific product or service. Notice I asked “Who are you going to market to?” and “How are you going to advertise?” as two seperate questions. That is because, despite popular belief, they are very different things and don’t allow anyone to tell you otherwise!
So after you have decided on industry, product, and service…it is crucial that you PROPERLY identify your target audience!
If you are selling radial tires you don’t want to focus on restaurant owners, or daycare centers.
While this example may seem extreme, it is very accurate, and I’m sure that you got the point!
3. As far as advertising, it is my experience, that nothing can compete with the Internet! However, this brings us back to number 2. The Internet has anyone and everyone on it. You do not want the majority of your traffic for your newest, greatest, energy drink coming from people that have heart conditions and caffeine allergies.
Once you have chosen industry, product, service, target audience, and lets say Internet as the advertising vehicle, the Internet has taken a serious turn on how people are using it, and you need to be aware of it! As well as trends to come.
Social marketing is a necessity in todays Internet marketing. As are SEO, and Web 2.0.
4. Above all else…SELF BRANDING IS A MUST!!! Regardless of the industry, product, service, audience, etc. People buy from people before they buy from stores, or websites.
For example, have you ever gone to a gas station where the prices were a cent or two higher, but you know the people there? You like them, they know and like you so you will by nature go to that gas station whenever possible. That principle is universal.
Odds are the employees there aren’t even aware of it, but they have branded themselves…not the corporation that owns the store where they are employed.
There are a multitude of so called “Guru’s” or “Mentorship” programs out there for the potential Home Based Business entrepreneur, but do your research! www.ibrandonline.com has an extensive ongoing training in all things marketing and sales.
Live trainings and support. A back office second to none!
While researching your options look at the quality of the website. The quality of material provided. Is this someone posting a quick copy and paste template to a free hosted go daddy domain? Or is it someone that has put their heart into what they are doing. Again..are THEY passionate about what they are doing?
