Where to start?
Literally. If you are looking to build a home based business opportunity online where do you start?
There are more options available than one person, or many for that matter, could ever even explore, let alone study and accurately understand.
Do you go MLM?
Do you open an online store?
Do you resell other peoples products or your own?
For conversations sake lets say that you choose to promote a Multi Level Marketing (MLM) opportunity.
How does their compensation work? Is it a binary structure, or perhaps a forced matrix? Do you receive over rides on 3 levels, 5 levels, 10 levels?
Are there break aways?
Are you starting to get the picture?
Once again, for conversations sake, lets say you pick your business opportunity, actually understand how are you going to get paid (or at least for the most part), how do you get to talk to people that are actually interested in whatever your opportunity is?
Do you listen to the old school marketer that is going to tell you to make a list of family, friends, neighbors, co-workers, people you met in college, and people that you think you may have heard of somewhere perhaps and then actually call all of these people?
I mean really, if they had a need, or desire, for whatever it is that you have, don’t you think they would have called you asking if you knew where they could find it?
Do you listen to the person that recruited you from the fancy capture page that you simply requested more information from, and buy your own capture page(s), leads, etc. and start loading those addresses into an autoresponder and wait for the millions to start rolling in?(Just like they still are waiting for)
Do you do a google search for “free marketing online” and start surfing for credits, or join a million and two safelists debating if the paid e-mail blasts really work, being that the hundreds of non paid e-mails that you have sent aren’t filling your paypal account…just yet.
The sad part of this story is, not only have I done these things (how do you think I new about them to write this anyway?), and if you understand what I am talking about so have you! Yes, I actually did see you nodding your head while you were reading this lol.
Just like everything else has gone through considerable change over the last several years, so has the Internet.
If the Internet has changed than so must the way we use it!
Web 2.0 has not only made this change tolerable, but exciting.
The utilization of social networks, informational sites, and yes, even blogs has turned the inevitable into the enjoyable.
Personally I have found that obtaining an HONEST, knowledgeable mentor has made all the difference in the world for me.
I am of the old school mentally and quite honestly, change is not easy! Thank goodness Karin (my mentor) has made this change possible for me.
There are also groups out there to help.
For myself, The Prosperity Cast Network, or PCN, was an obvious guiding light with such industry leaders as Karin Hiebert, Rex Harris, and Wes Wyatt.
PCN is headed by the infamous Val Smyth who has paved the way to keep up through trends over the years by simply creating them.
If for some reason you have been on a deserted island isolated from any and all information pertaining to the marketing industry over the last two decades, and have not heard of Val, simply google his name and you will find an abundance of information on him.
The truly amazing thing about Val is that even though his net worth is in excess of $30 Million, he is extremely approachable and eager to help. Unlike so many of the so called “guru’s” out there that feel they are above the very people that make them considered great in the world of marketing to begin with.
My question is this…
If my knowledge of Web 2.0 and social marketing, and my exposure and growth from Karin, Val, Rex, Wes and PCN are what is finally enabling me to be not only successful, but happy in this industry…what are you doing?
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